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Brief: Apple unveils augmented reality APIs to compete with other top tech players

Brief: Apple unveils augmented reality APIs to compete with other top tech players

Brief: Apple unveils augmented reality APIs to compete with other top tech players
June 07
09:06 2017

iPhone 6 camera closeup

Photo credit: Paul Hudson.

The news:

  • Apple revealed ARKit, its new API platform for augmented reality development, at its annual Worldwide Developers Conference (WWDC) yesterday.
  • ARKit consists of a set of application programming interfaces (APIs) that developers can use to build immersive augmented reality (AR) apps for the iPhone.

Why it matters:

  • Augmented reality (AR) technology allows graphics, sound, video, or location data to be layered over a live view of the physical real-world environment. It therefore has important – and potentially very lucrative – applications for brand owners and tech companies that generate revenue through advertising.
  • Apple is not the first big tech player to enter the AR race. Back in April, Facebook announced AR Studio as part of its Camera Effects platform, a software package for developers to create new experiences for users of the social network’s photography app. Facebook rival Snap has also made a big AR push, though it banned third-party development around its products in 2015.

Source: TechCrunch.

Editing by Michael Tegos

(And yes, we’re serious about ethics and transparency. More information here.)

About Jack

Hello, world. I’m the latest addition to the Tech In Asia news team.

source : techinasia

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