AdTech

Levi’s partnered with TikTok on social commerce and doubled its product views

April 20, 2020 0

Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to

Will online privacy make a comeback in 2020?

January 9, 2020 0

Last year was a landmark for online privacy in many ways, with something of a consensus emerging that consumers deserve protection from the companies that

Adtech told to keep calm and fix its ‘lawfulness’ problem

December 22, 2019 0

Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the

Pandora launches interactive voice ads

December 13, 2019 0

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new

Back from the brink: He fought back after startup lost all clients in PR crisis

November 22, 2019 0

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This ride-hailing PR pitch shows platforms and digital campaign ‘dark arts’ want democracy to be pay to play

November 15, 2019 0

A UK PR firm pitching to run an account for Ola has proposed running a campaign to politicize ride-hailing as a tactic to shift regulations

Tech giants still not doing enough to fight fakes, says European Commission

October 29, 2019 0

It’s a year since the European Commission got a bunch of adtech giants together to spill ink on a voluntary Code of Practice to do

How Near became Southeast Asia’s most valuable marketing tech startup

September 6, 2019 0

[unable to retrieve full-text content]source : techinasia

How Near became Southeast Asia’s most valuable adtech startup

September 4, 2019 0

[unable to retrieve full-text content]source : techinasia

Sequoia-backed startup offers product that aims to lower customer acquisition costs

September 3, 2019 0

[unable to retrieve full-text content]source : techinasia

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