Marketing



Publicist launches its marketplace for freelance PR and marketing

May 6, 2020 0

Founder and CEO Lara Vandenberg told me she created Publicist to support the ways in which the communications and marketing industry is changing — changes

Coronavirus could push consumers away from influencers and toward streaming TV

April 25, 2020 0

Jay Prasad Contributor Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences.

Replacing plastic with plant pulp for sustainable packaging attracts a billionaire backer

April 24, 2020 0

In a small suburb of Melbourne, two entrepreneurs are developing a technology that could mean big changes for the packaging industry. Stuart Gordon and Mark

Sokowatch raises $14M to digitize Africa’s informal B2B supply-chain

February 24, 2020 0

Kenya based B2B e-commerce startup Sokowatch has raised $14 million in Series A funding toward its mission of revamping supply-chain markets for Africa’s informal retailers.

Customer feedback is a development opportunity

February 1, 2020 0

Kyle Lomeli Contributor Kyle Lomeli is the CTO and a founding engineer at CarGurus.com. Online commerce accounted for nearly $518 billion in revenue in the

Gauging email success, invite-only app launches and other growth tactics

January 27, 2020 0

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth

Shadows’ Dylan Flinn and Kombo’s Kevin Gould on the business of ‘virtual influencers’

January 20, 2020 0

In films, TV shows and books — and even in video games where characters are designed to respond to user behavior — we don’t perceive

Revenue train kept rolling all year long for Salesforce

December 28, 2019 0

Salesforce turned 20 this year, and the most successful pure enterprise SaaS company ever showed no signs of slowing down. Consider that the company finished

How startups close their first big sales

December 18, 2019 0

Joe Procopio Contributor Joe Procopio is a multi-exit, multi-failure entrepreneur. Joe is currently building Spiffy, and previously sold Automated Insights, sold ExitEvent and built Intrepid

Brand power vs. product power

December 17, 2019 0

Carbonite’s co-founder offers an insider look at how the PC backup company built its brand David Friend 13 hours David Friend Contributor David Friend is