Tag "programmatic advertising"

Shadows’ Dylan Flinn and Kombo’s Kevin Gould on the business of ‘virtual influencers’

January 20, 2020 0

In films, TV shows and books — and even in video games where characters are designed to respond to user behavior — we don’t perceive

Adtech told to keep calm and fix its ‘lawfulness’ problem

December 22, 2019 0

Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the

MediaLab acquires messaging app Kik, expanding its app portfolio

October 19, 2019 0

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message

Targeted ads offer little extra value for online publishers, study suggests

June 1, 2019 0

How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert to show a website user?

Martech and adtech startups, learn how you can stay ahead in this ever-changing industry

October 27, 2018 0

[unable to retrieve full-text content]source : techinasia