Tag "Real-time bidding"

Will online privacy make a comeback in 2020?

January 9, 2020 0

Last year was a landmark for online privacy in many ways, with something of a consensus emerging that consumers deserve protection from the companies that

Adtech told to keep calm and fix its ‘lawfulness’ problem

December 22, 2019 0

Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the

Google and IAB ad category lists show “massive leakage of highly intimate data”, GDPR complaint claims

January 28, 2019 0

Male impotence, substance abuse, right-wing politics, left-wing politics, sexually transmitted diseases, cancer, mental health. Those are just a few of the advertising labels that Google’s